• About SinoMedia
• Chairman's Message
• Directors and Management
• Corporate Governance
• Recognition and Awards
• Milestones

aged 52, has been our Executive Director and Chief Executive Officer since she founded the Group in 1999, and is primarily responsible for our overall management and strategy development. Ms. Liu previously worked at CCTV from 1995 to 1998.

Since she founded the Group, Ms. Liu has been instrumental in promoting the development of media advertising industry of China with outstanding contributions in branding communication and advertising campaigns, which cast profound influence in the Television broadcasting field. Ms. Liu was jointly recognised as one of the “Top Ten Female Advertising Professionals of China” (中國十大最具風采女性廣告人) by CCTV, Advertising School of the Communication University of China (中國傳媒大學廣告學院), Advertising Guidance (廣告導報) and Business Magazine (經營者雜誌社) in 2006. She was elected chairman of The Association of Accredited Advertising Agencies of China (中國4A協會) in January 2008, and jointly recognised as one of the “2008 Top Ten People in Media Advertising of China” (2008中國十大傳媒廣告人物) by School of Journalism and Communication of Renmin University of China (中國人民大學新聞學院), Journalism School of Fudan University (復旦大學新聞學院) and other institutions in December 2008. In 2009, she was jointly recognised as the “2009 Outstanding Woman of China’s Advertising Industry” (2009年度中國廣告行業傑出女性) by China Advertising Association of Commerce (中國商務廣告協會), Beijing Advertising Association (北京廣告協會), 21st Century Advertising Bi-Weekly (21世紀廣告雙周刊), and the organizing committee of the 21st AD International

Summit (21 世紀廣告國際峰會組委會). She was also elected a vice-chairman of the first Media Committee of China Association of National Advertisers (中國廣告主協會) in December 2009. She was jointly recognized as one of the “Top Ten Influential Female Advertising Professionals of China” (中國最具影響力十大女性廣告人) by Advertising Guidance Magazine (廣告導報雜誌社) and MBA School of the Communication University of China (中國傳媒大學MBA學院) in September 2010 and April 2011 respectively. She was elected as the deputy head of Advertising Artistic Committee of China Television Artists Association (中國電視藝術家協會廣告藝術委員會) in March 2012. She also served as a supervisor of MBA of Cheung Kong Graduate School of Business in November 2012. She was recognized as “Person of the Year” (年度人物獎) by The Association of Accredited Advertising Agencies of China (中國4A協會) in October 2013. In March 2014, she was recognized as one of the 2013/2014 “Top Ten Female Advertising Managers of China” (十大女性廣告經理人) by “Advertising Guidance” magazine (廣告導報雜誌社). In January 2017, she was recognised as the “Expert of Think Tank of China Advertising Industry” (中國廣告智庫專家) by China Advertising Association of Commerce (中國商務廣告協會). In July 2017, she was recognized as the “Contemporary China Outstanding ADMAN” (傳媒經理人?卓越人物) by Chinese Organizing Committee of ADMEN International Award (ADMEN國際大獎中國組委會). In November 2019, She was elected a honorary vice president of Beijing Documentary Development Association (首都紀錄片發展協會).

Ms. Liu graduated from the Beijing Broadcast Institute with a certificate in linguistics, and received an EMBA degree from the Cheung Kong Graduate School of Business in 2006. Ms. Liu is the wife of Mr. Chen Xin, our Chairman and an Executive Director.