SinoMedia Holding Limited (the“Company”or“SinoMedia”) and its subsidiaries (collectively the“Group”) is a leading media operation group in China which focuses on conducting cross-media investment and operation with creative video communication as its core capability, so as to meet the demands of client market for the communications of“three screens”among television, internet and mobile internet. The Group currently owns business sections including CCTV’s advertising agency business, brand content creative communication, film and television program investment and production, and internet precision marketing. It is an early pioneer in China’s city image and tourism brand creative communication field and has remained a leader in that field for many years. It is also one of the leaders in brand advertising services for industries such as finance and insurance, automobiles and consumer goods. In the past over 20 years, SinoMedia has provided comprehensive and professional creative communication services for more than 3,000 clients in total at home and abroad.
It has always been SinoMedia's commitment to placing equal emphasis on business development and fulfillment of social responsibility over the years. While focusing on the ecological changes in the industry and keeping up with the times in innovative development, the Group, as always, remains committed to the core family culture of "care, responsibility and inclusiveness" by making thorough consideration in the interest of employees and providing them with security.
It has always been SinoMedia's commitment to placing equal emphasis on business development and fulfillment of social responsibility over the years. While focusing on the ecological changes in the industry and keeping up with the times in innovative development, the Group, as always, remains committed to the core family culture of "care, responsibility and inclusiveness" by making thorough consideration in the interest of employees and providing them with security.
SinoMedia upholds its "talent strategy" by focusing on personnel training and building a smooth career path to help employees realise their dreams at SinoMedia.
SinoMedia promotes a healthy work and life philosophy. In 2015, it organised a series of annual events to help employees relieve their stress and enrich their life. Moreover, the Group has been very concerned about diet and health of its employees by caring for them in terms of benefit distribution.
SinoMedia pursues the "Gratefulness and Contribution" value by playing an active role in participating in charity events for striving to build a harmonious society.Following the establishment of the Caring Committee in 2012, the Group improves the rules of action and management regulations every year with an aim to contributing more to the well-being of the society. In 2015, the Group continued to re-visit the straitened teachers and students at the Yanjing Little Swan School for migrant workers' children.
The Group continued to step up intellectual property protection, especially in terms of trademark protection, by adopting comprehensive intellectual property protection measures. During the year under review, the Group renewed the registration of the existing trademarks. In line with business needs, the Group applied for a total of eight registered trademarks for goods and services respectively under Category 35 (Advertising, Business Management and Marketing)
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